new work
On New Year’s Day, the PWHL dropped the puck on their inaugural season. Six teams stacked with the best hockey players on the planet, a dream mix of college superstars and Olympians.The only thing missing were the team identities. We were tasked to come up with unique names, logos, rallying cries, identities and uniform designs for all six of the teams. All of them!This project tapped into our core purpose on every level. We honed our passion for brand building, conceptual thinking, and executional craft through our love of sports—because nothing rallies and ignites passion quite like it.Like the best work, it never felt like work. Just a giant responsibility to deliver something worthy of this league, its teams, players and fans. More to come.
On New Year’s Day, the PWHL dropped the puck on their inaugural season. Six teams stacked with the best hockey players on the planet, a dream mix of college superstars and Olympians.The only thing missing were the team identities. We were tasked to come up with unique names, logos, rallying cries, identities and uniform designs for all six of the teams. All of them!This project tapped into our core purpose on every level. We honed our passion for brand building, conceptual thinking, and executional craft through our love of sports—because nothing rallies and ignites passion quite like it.Like the best work, it never felt like work. Just a giant responsibility to deliver something worthy of this league, its teams, players and fans. More to come.
About
We believe that people still want to engage with good advertising. There, we’ve said it. We do. We think there’s still a deal to be done. We think people are open to the idea of a brand telling them what they need to tell them - in exchange for something entertaining. Or a bit of something useful. Or a real, actual, mouth-laugh. Not a long stream of crying emojis, typed with a completely blank face. You can call us old romantics. You can call us deluded. You can call us dreamers. You can call me Al. (I am actually called Al.) But please do call. Let’s chat about how we strike up a fair deal between your brand and the people you want to talk to.
More about the Founders
Work
Work from our previous lives
Work from our previous lives
Work from our previous lives
Work from our previous lives
Work from our previous lives
Work from our previous lives
Work from our previous lives
Contact
5 Rivington St.
Store Front
New York, NY 10002