Crocs has always defied fashion’s usual codes—choosing function over beauty, individuality over conformity, and play over polish. But along the way, they lost their identify. Overshadowed by the celebrity partnerships and Dunkin’ified Jibbitz. They needed to get back to what it really means to slide on a pair of Crocs, and the wonderfully unordinary experiences that ensue.
So we asked the question: What happens when we stop fitting in and start living?
Enter Manny & Quinn, and a vivid, joy‑filled night that awakens their senses. “Let your human out” is a campaign about becoming and the possibilities that ensue when you step away from the pedestal and step into life.
The global campaign is anchored by a 90‑second hero film, with :30, :15, :10, and :06 social and digital content designed to spark cultural conversation around conformity, authenticity, and what it truly means to be “Wonderfully Unordinary.”
Ad Age | Crocs debuts ‘Wonderfully Unordinary’ platform with mannequins come to life"
Muse By Clios | Mannequins Party Hearty in Crocs Why stay stuck in a department store display?
Campaign Live | Crocs uses dancing mannequins to show the human side of the brand
Breaking & Entering | You would never guess this new campaign is from Crocs
Film
Social
Photography
Creative Development
Copywriting
Art Direction
Strategy
Production