CROCS HAD LOST THEIR VOICE

There's a Crocs collab everywhere, but what does Crocs really stand for? I don’t know, do you? Their brand POV was getting lost in the mix.

SO WE TAPPED INTO THEIR SOUL

To bring back Crocs brand POV we tapped back into their DNA. A flex against the rules. Comfort. Permission to be who you really are. 

& INVITED THE WORLD TO LET THEIR HUMAN OUT.

Let Your Human Out offered something that resonated: permission to be human. Within three days, Google searches for "crocs clogs colors" surged. The campaign garnered 248M video views and 423M impressions globally.