EVERYTHING WAS BEING BOTTLED…

Ready-to-drink cocktails were everywhere, but convenience came at the expense of quality. When renowned chefs Rita Sodi and Jody Williams created Via Carota Craft Cocktails, they refused to make that trade-off.

…SO WE MADE QUALITY A MATTER OF RESTRAINT.

Like their cocktails, the brand was built around doing more with less. No frills, no unnecessary ingredients - just a few exceptional ones, thoughtfully combined.

…AND DISTILLED EACH COCKTAIL TO ITS PUREST FORM.

So we reduced every drink to a few simple graphic ingredients and took them to the streets of New York at the height of summer gathering season. The work helped put quality cocktails in more hands and earned a D&AD Wood Pencil and One Show Bronze Pencil along the way.