THE RUNNING CATEGORY LOVES PAIN…

Limping runners, athletes throwing up, weight-lifters going, “NNNRRRGGGGGGG!” - running comms love to celebrate hardship and suffering in pursuit of excellence. 

SO, WE POSITIONED ON’S MOST COMFORTABLE RIDE…

The cloudsurfer shoe, one of On’s softest ever shoes.

…AS A MUCH SOFTER ALTERNATIVE.

Soft Wins - an altogether Softer approach to running - film, influencer content, run clubs, and retail experiences led to a revenue lift of 43%