IN A MURKY CATEGORY
Hidden fees, bot grabbing, dynamic price gouging, corporate preferences - the live ticketing experience leaves customers skeptical that they’re getting a good deal.
SEATGEEK CRAVED SOME BRAND LOVE
and their product was good. Transparent pricing, guaranteed tickets, interactive views and numerous seat perks helped give customers more confidence in their ticketing experience.
ENTER, ‘BE GOOD AT SEATS’
A simple, repeatable & memorable (pitch-winning) brand platform that helped empowered buyers to bask in the tranquility of feeling like they were good at something. Seats. The campaign drove sales and delivered a 132% ROAS.
Film
Social
Creative Development
Art Direction
Copywriting
Strategy
Production